Instacart hiring Engagement Marketing Manager in United States | LinkedIn (2024)

We're transforming the grocery industryAt Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

OverviewAbout the RoleWe are looking for a marketing manager to manage and execute the in-app marketing strategies that drive growth across the customer journey and achieve company goals. You will work closely with cross-functional teams to bring their strategies to life while following channel best practices to grow performance and ensure a seamless customer experience.

About The TeamThe Instacart marketing team is highly analytical, moves fast and is focused on delivering quantifiable results. Our Consumer CRM and In-App Marketing team develops and delivers billions of messages a year across the company’s owned channels (email, mobile push, SMS, and in-app).

About The Job

• Serve as the in-app channel expert, partnering closely with marketing, design, and Product partners to drive the channel approach and deliver best in class campaign execution across setup, optimization and creative
• Regularly report on campaign and channel performance, providing insights to optimize future initiatives
• Build and maintain cross-functional partnerships across Marketing, Product and Engineering to enhance existing processes and identify opportunities to grow alignment
• Partner with technical teams to identify bugs or process issues that need attention
• Develop comprehensive A/B testing plans based on strategic roadmaps, aiming to improve campaign performance and drive growth across company goals
• Maintain a customer-centric approach to identify areas of opportunity and ensure we are maintaining the best experience across multiple in-app placements

About YouMinimum Qualifications

• 3-5 years of experience in CRM or in-app/mobile marketing
• Thrives in a fast-paced environment and is able to multitask
• Has an experimentation, learning, and a growth mindset
• Results-focused and data-driven, using insights to make recommendations to improve campaigns
• Detail oriented with the ability to carefully QA campaigns and troubleshoot issues
• Domain expertise in email, push notifications, SMS, and in-app messaging preferred
• Strong interpersonal skills that lead to strong cross-functional partnership

Preferred Qualifications

• Comfortable with learning new technologies
• Experience in the on-demand economy is considered a bonus
• Ability to effectively coordinate complex projects with multiple stakeholders

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ

$135,000—$150,000 USD

WA

$130,000—$144,000 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

$124,000—$138,000 USD

All other states

$113,000—$125,000 USD