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Published by Mona Siahaan, Jun 7, 2024
A 2023 survey conducted among Generation Z in Indonesia found that around 77 percent of female respondents preferred to shop online on Shopee. Meanwhile, a higher proportion of male respondents preferred Tokopedia compared to female respondents, with shares of 20 percent and five percent, respectively.
Most preferred e-commerce platforms among Generation Z in Indonesia as of July 2023, by gender
| Characteristic | Male | Female |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Sources
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Release date
October 2023
More information
Survey time period
May 29 to July 9, 2023
Number of respondents
602 respondents
Age group
11 to 26 years
Method of interview
Online survey
Supplementary notes
Values may not add up to 100 percent because the source only showcased the top five choices.
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Statistics on " Internet usage in Indonesia "
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